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Multilingual Books August Newsletter

Thanks for reading the Multilingual Books newsletter, your source for foreign language news, information, and product information and specials from Multilingual Books. This is also available as a web page at our website, www.multilingualbooks.com.

In this issue:

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Featured This Issue


Trivia Contest!
Win Language Prizes!


Check out our
Newsletter Specials
featuring:


Save $49 on Platiquemos!


Save $100 on
Spanish Pocket Translator!
Act Now!

Feature Article

English Only - in Singapore?

Staffers at Borders Books in Singapore are upset over a ruling that says they can speak only English at the workplace. The store has a mix of Chinese, Malay and Indian staff. They have been required to speak English only - not only on the shop floor, but also in areas closed to the public, such as the stock-sorting room.

While the employees have no problems with speaking English to their customers, they feel that they should be free to speak in their mother tongue when it comes to talking to one another. One employee, who did not want to be named, said that the new ruling was 'ridiculous'.

The bookstore's executive general manager, Ms. Sallie Fox, said the policy was 'in response to customer feedback and for the staff to appear professional'. The staff learnt about the new language policy at a briefing on Thursday, and said they were told this was to prevent customer complaints and misunderstandings between staff and customers. One staff member cited a recent complaint from a customer who felt that the staff were being rude by speaking in their mother tongue among themselves in front of her. Ms. Fox said the speak-English-only policy applied only to the shop floor although workers said that this was not so.

Knowing that the policy will be difficult to enforce, some workers said they would continue to speak in their mother tongue when the duty manager was not around. Two staff members said those caught speaking their mother tongue are given either a verbal or written warning.

Both American music retailer Tower Records and British megastore HMV said they let their staff 'be themselves' and do not discourage them from speaking any particular language. Mr Frank Brown, president of MTV Networks Asia, felt that it was 'up to each company to decide its own policy' but found 'such a monolingual approach alien to our culture'. When contacted, the Singapore Manpower Ministry said that such matters did not come under the Employment Act. An un-named language executive said in response to hearing this story, "It is a mistake (for a company) to force everyone into speaking English, since this sort of decree simply does not make a company look sensitive to the local customs."

Product Reviews

Shinseken Foreign Language Children's Books

Multilingual Books has recently begun carrying a new line of children's picture books from Shinseken in Spanish, Portuguese, Japanese, Thai, and English. These books are beautifully illustrated in color on high quality stock, great for the home or classroom. This line is unique in our experience because for each language, culturally rich stories such as native folktales are told, and most stories are available in each language. This offers many opportunities such as exposing English-speaking children to stories from other cultures, making culturally appropriate materials available to foreign-speaking children, teaching ESL to young children using familiar stories, and so on. The books vary in size; most are large format. There are dozens of titles such as The King Of Almost-Everything, The Library Cat, and The Spirit Of The Tree. Each title is $19.95.

Links to our Shinseken books can be found above and at our children's page.



Shinseken Titles

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Product News

Harry Potter Line Expands - 42 Languages and More!

We are happy to now offer the phenomenally popular Harry Potter series in 42 languages! Also available - English audio CDs, videos in French or Spanish, and CD-ROMs in French! Harry Potter is rumored to be habit-forming, so don't read one unless you're ready to read them all! Find out more about Harry Potter at our Harry Potter page.


Harry Potter
in Albanian

James Bond in Russian

Now get the famous James Bond series by Ian Fleming in Russian! The cold war series that frequently pitted East against West and made hugely popular in film with Sean Connery has now been translated, and fittingly is now in Russian. Each book is hardback and contains more than one Fleming book - included are the following titles: Vol 1: Casino Royale, Live And Let Die, Project Moonraker; Vol 2: Diamonds Are Forever, On Her Majesties Secret Service, Property Of A Lady; Vol 3: You Only Live Twice, The Man With The Golden Gun, Octopussy, The Light That Failed; Vol 4: Goldfinger, For Your Eyes Only, Operation Fireball; and Vol 5: From Russia With Love, Dr No, The Spy Who Loved Me. Find out more at our Russian page.


James Bond
in Russian

Multilingual Books Top Selling Products of the Month

1. FSI Iraqi Arabic CDs
2. Platiquemos Spanish Course
3. FSI French Level 1 CDs
4. Talk Now Learn English CD-ROM
5. FSI Arabic Level 1 CDs
6. Tell Me More Language Software
7. Speech Works ESL CD-ROM
8. Spanish Now! for Medical Professionals CD-ROM
9. FSI Spanish to Portuguese CDs
10. FSI Korean CDs

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Trivia Contest

Last month's trivia questions and answers:

A little courtesy can go a long way in a foreign country! The following words mean "Please" and "Thank you" - in which languages?

Vær så venlig; Tak - Danish
Por favor; Obrigado - Portuguese
Os gwelwch yn dda; Diolch - Welsh
Pakisuyo; Salamat - Tagalog
Nceda; Enkosi - Xhosa

This month's winners were Paulo Y. Haranaka and Bruce Freedberg. Congratulations!

This month's trivia question:

What language has the largest alphabet? Ideographic written languages such as Chinese are not included.

The answers and the winner will be in our next newsletter. Winner will receive their choice of one Talk Now or World Talk language CD-ROM! No purchase necessary to enter.

E-mail your entry to: info@multilingualbooks.com

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Featured Website

TravLang Dictionaries
This month's link comes from TravLang, one of the oldest and largest language sites on the Net. Dictionaries.travlang.com offers online dictionaries for over 20 languages from Afrikaans to Turkish.

Check it out at http://dictionaries.travlang.com/.

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August Newsletter Specials

Buy Any Two Levels of Platiquemos for $149 - Save $49!
The world's best Spanish course just got better! Don Casteel, fluent in several languages and a former Foreign Service Officer, is well trained in the FSI method. He has completely revised and improved "the course that works." This 2002 Edition has improved audio with both male and female voices and over 200 illustrations with factoids, and the content is more contemporary than ever. This new version has retained the same grammatical and language content that has made this the most widely sold course on the language market. Eight levels are available to lead you to mastery of Spanish. Once completed you will be able to understand spoken and written Spanish; it will also allow you to actively engage in conversations with an abundant vocabulary of several thousand words.

For a limited time, save $49 on any two levels of Platiquemos! Use promo code MB-P49-820 to receive this special.
Platiquemos information and ordering...


Save $100 on the ES-400T Spanish Pocket Translator!
This model is the result of the combined efforts of Ectaco’s linguists, engineers and programmers, and represents the last generation of the high-performance integrated educational tools available. This bidirectional dictionary contains over 520,000 translations to and from English and Spanish, including 17,000 medical, 16,000 technical, 12,000 business, and 10,000 legal terms. Dictionary updates are available via the Internet. An unlimited voice function in English and Spanish is able to generate pronunciation of any text, and is not limited to dictionary entries. Over 1,200 commonly used and emergency phrases on 12 topics will help you feel comfortable in almost any situation in a foreign trip.

Save $100 on the ES-400T Spanish Pocket Translator for a limited time! Use promo code MB-ES4-820 to receive this special.
ES-400T information and ordering...


Save 20%! Standard Deviants DVD - Spanish, French, or Italian Now Only $19.95
Add some spice to your class with the Standard Deviants Language Series! Textbooks are great but they can't help your students develop an ear for the language. The approach of the Standard Deviants series is to combine solid educational content with cutting-edge technology and top-notch writing. These award-winning videos and DVDs cut through the confusion with a clear and concise format, high-tech computer graphics, and a fun approach to serious education. To date, this formula has proved enormously successful. The Standard Deviants titles have won 19 Telly Awards for "Best Non-Broadcast Educational Video" and have also been named to the "Best Films and Videos" list by the American Association for the Advancement of Science.

Get the Standard Deviants DVD: The Basics in your choice of Spanish, French, or Italian for only $19.95! Save $5! Use promo code MB-STD-820 to receive this special.
Standard Deviants information and ordering...


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This newsletter is intended as a service to language enthusiasts and customers of Multilingual Books. You have received this because our records indicate you have ordered products from us or have asked to join our mailing list. If this message was unwanted, we apologize and offer an automated unsubscribe service: Unsubscribe, or, send an e-mail from the address you want to unsubscribe to multilingualbooks-unsubscribe@topica.email-publisher.com.

If you were forwarded this newsletter and would like to subscribe, we offer automated subscription: Subscribe, or, send an e-mail from the address you want to subscribe to multilingualbooks-subscribe@topica.email-publisher.com. Thank you.

Contact Us: Address: 1309 NE Ravenna Boulevard, Seattle, WA 98105 - Phone: 206-328-7922 - Fax: 206-328-7445 - Order Toll Free: 1-800-21-TAPES - (1-800-218-2737) - E-mail: info@multilingualbooks.com

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Multilingual Books
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